6. Optimization of workspaces
Meeting rooms that remain empty or unused offices: the French start-up Jooxter wants to solve these problems through an offer that combines web platform and connected objects. A service that is also useful to prepare a reorganization of premises that is well accepted by employees.
Caroline Coquerel: "Optimizing the use of spaces and improving the profitability of surfaces are topical issues. Such a project will find in Switzerland a market in very strong evolution. Challenges include aspects such as corporate culture, changes in work patterns, the reorganization of spaces requiring investment and depreciation capacity, and the security of access to the premises of large companies. "
7. Mobile urban vegetable garden
Making the cultivation of a vegetable garden accessible to everyone is the ambition of the Italian company Orto Urbano, which specializes in mobile urban gardens. Imagined from the recycling of pallets originally intended for maritime transport, these kits consist of a box of spare parts whose assembly is particularly easy. It can find place on balconies, terraces or even in offices. Equipped with wheels, the tray can easily be moved to adjust its exposure to the sun or rain. It is possible to plant flowers, herbs or vegetables.
David Davinroy: "The Orto Urbano concept is accompanied by an attractive pedagogical dimension. But we must not neglect the fact that the Swiss climate makes culture delicate. In our region, the exposure of balconies is not ideal for plantations. Achieving a vegetable garden in these conditions requires a lot of work. If the object seems appealing at first, its long-term success seems to me compromised. "
8. Rent a goat for brushing
With goats, no more pollution of brush cutters! © istockphoto No more pollution of brushcutters! For an ecological maintenance of spaces invaded by the vegetation, the Californian company Rent A Goat proposes goats to rent. Gourmet, goat herds graze the most stubborn grass. Resistant, they replace herbicides and eradicate unwanted and invasive species. In a sustainable and ecological perspective, they also fertilize the soil thanks to their excrement. For a softer mowing, the sheep version for rent adapts to gardens and green spaces. In Paris, on some public lawns and the banks of the ring road, sheep are already used as lawn mowers.
Eric Plan: "This green concept can be developed on a cantonal or communal level, for example. In a city, goats can replace the roadmenders and take care of the clearing of road edges for example. In private homes, it seems difficult to let a flock of goats walk in a garden, unless it is overgrown. These animals do not distinguish the plantations and would sack them. "
9. Customizable treats
The English start-up Boomf specializes in the design of candies on which it is possible to print an image or a text. Launched in 2013, the company has also made itself known for the original and customizable cards it produces. At the opening of these cards, confetti or a cardboard cube spring from the envelope, guaranteeing a surprising and playful effect.
David Davinroy: "It seems to me that this product really has potential. Swiss consumers like to have some control over what they are going to offer. It's an easy buy, because its price is really reasonable. The cards proposed by the brand are festive and the excitement of the surprise effect they cause is, I think, a guarantee of success. In addition, the target audience is particularly wide, which is also very promising. "
10. Concerts and evenings at will
Guestme presents itself as the "Netflix of live music" © istockphoto Developed by two young French entrepreneurs, Guestme presents itself as the "Netflix of live music". The start-up offers two monthly subscription packages (33 euros for one person and 60 euros for a duet), which provide access to concerts and parties handpicked in Paris. About fifty offers are made to subscribers every month, three days before the event in question. Sesame also gives the opportunity to access complete announced concerts or some private parties.
Remy Assir: "This is a good example of a disruptive business model. Guestme offers three types of customer value. Subscribers get good value for money by paying modest monthly fees to access a variety of different gigs. The value of the experience is also provided because customers enjoy a choice of concerts to attend, available in a single device, thus avoiding the hassle of finding and booking seats each time. Finally, there is value in the platform itself: by building a vast network of customers, Guestme creates competitive pressure for concerts to sell their seats on its platform. "