46. Artificial intelligence to mobilize staff
Retain and motivate its employees: a market estimated at 74 billion francs worldwide. The Indian start-up UnderstandBetter has positioned itself by developing a platform to probe the motivation of employees. Their answers are then evaluated by an artificial intelligence, so as to set up an action plan within the company to improve relations between peers.
Cyril Déléaval: "Any initiative that can improve the links between employers and employees is good to take. The challenge for adaptation in Switzerland is that we are dealing with a rather traditional market. Hence the importance of making prototypes or functional models, even using human wisdom before resorting to artificial intelligence, which would test the idea at lower cost.
47. Recruiting candidates who are not
At the time of the shortage of engineers, the French start-up HireSweet relies on a solution that analyzes publicly available data on specialized platforms like GitHub or Stack Overflow to find talented IT professionals. A way to limit the tedious aspect of recruitment and find faster the rare pearls for the benefit of customers.
Cyril Déléaval: "It's an interesting idea, because bad recruitment is often expensive for the company. Especially since there is a real problem of manpower for SMEs who have to compete with giants like Google to recruit computer scientists. However, we must study the legality of the use of these public data, which are supposed to belong to the users. "
48. Showcase advertising campaign
The company Message in a Window proposes to organize targeted communication campaigns in French shop windows. With a network of 40,000 banners, more than 100,000 storefronts, the start-up boasts a strong commercial effect of its approach. Some products put on sale are subsequently offered for sale by the advertisers. Sensors make it possible to calculate the audience of the campaigns.
Cyril Déléaval: "It's an interesting idea because it's surfing in a changing media and advertising market! Swiss billboard legislation will soon change. This will be a point to check. The challenge will be to get enough attention from passersby, because humans are still developing more filters in the face of advertising. It is therefore necessary to know how to adapt in the long term. The digital component offers the advantage of being able to test the idea quite directly. "
49. Teleconseil for sick children
Many parents visit online forums when their child gets sick. However, the advice contained there is often anxiety-provoking and unsuitable for specific situations. The French entrepreneur Fanny Renoux therefore founded DoudouCare. This website allows parents to ask questions via SMS or e-mail. They receive a personalized written answer. within twenty-four hours. The site collaborates with about thirty specialists: nurse nurses, child psychologists or osteopaths. The service is not free - a consultation costs 5,90 euros. Preferential formulas also exist, like a pack of 10 questions valid for 50 euros, for example.
Markus Binggeli: "The business model seems solid to me, because every exchange on DoudouCare is monetarized. Swiss people easily consult Google when they want more information about an illness. A professional and reliable online service can therefore quite find a clientele in our market. However, it is essential to focus on transparency to create a climate of trust: who are the specialists who give me the advice? What have been the experiences of other customers? "
50. A support for the little travelers In France, Kudygo relies on a network of 40,000 certified child carers. © istockphoto Parents who can not accompany their children on bus, train or plane trips wish to see them well accompanied. To find a companion, they can use the French service Kidygo (available as a website and mobile application). The service relies on a network of more than 40,000 certified guides. In general, these are people with experiences in babysitting or childcare professionals. Parents enter their child's path (s) into the site's search engine and see the names of potential companions who wish to travel the same route. Then, the parents take charge of the ticket of the accompanying person. Kidygo receives a commission on this transaction. The start-up also pays 49 euros a year for its certificate giving the right to accompany children.
Markus Binggeli: "Kidygo proposes a business model based on two axes, which represents a strength. Faced with the arrival of potential competitors in the market, the start-up could resist more easily. On the other hand, this service lacks a little transparency. As a parent, we want to know more about the criteria for obtaining the certificate of accompaniment. I also have doubts about the feasibility of the service in Switzerland. Compared to France, the journeys here are shorter. It's easier for parents to go back and forth, even if the kids want to visit distant grandparents. "